Tuesday, March 20, 2012

Magnum mad(ness)


It's amazing what viral power social media holds, it did a pretty good job not just at heightening my curiosity about, but also getting me to buy, a product that is highly trending on popular social networking sites, that which is Magnum.

Magnum is an international ice cream brand made with Belgian chocolate, which is said to be one, if not, the finest chocolate in the world. This ice cream on a stick comes in three flavors, namely, Classic, Almond and Chocolate Truffle and is available in supermarkets and convenience stores.

My first few attempts at scoring a Magnum were in vain, coming home empty handed as the bars easily sold out really quick. And when my Facebook and Twitter became even more flooded with photos and tweets of people gloating about it, that was when I started to get sick. If it wasn't my crazy ice cream craving nagging me to try it, perhaps it was this gnawing feeling that this was just another hype. 

They say the proof of the pudding is in the tasting. Much to my chagrin, I could simply say that Magnum is all hype. Yes, it is good (the Belgian chocolate coating is surprisingly thick and the inside is rich and creamy) but it is not the kind of ice cream I'd come back for more of - probably not even when I feel like indulging.

Shelling out fifty bucks for a pop doesn't even sound practical an idea for me either.  In fact, I'm better off with dirty ice cream, it's a lot cheaper and yummier even. 

If you haven't tried Magnum yet, don't expect too high. At the end of the day, it's still ice cream, plain and simple. Many may relish in pompous gaiety sinking their teeth into a Magnum, but what difference does it really make if you just simply want to enjoy the kick out of a universal comfort food that is ice cream? Is it the social media hype? The high profile brand ambassadors? The seemingly ridiculous designer ice cream price? Certainly not.

Hypes. They sizzle so hot and then they fizzle out cold. Who knows what will make of this ice cream when all the brouhaha dies down. Think of Coney Island ice cream - once a fad, now a dud.